Typography-What it Means to Me

      When I think of typography, I think of the way that someone on the phone sounds when you're talkign to them and the kind of mood they are in. For example, if someone spoke in Times New Roman, they would speak with no emphasis in their voice, almost as if it could put you to sleep if you are not interested in what is being said. However, if someone spoke in broadway, they would be shouting what they are saying as if it were in big lights so that everyone could see it. Typography has changed a lot with the use of computers as there are no longer unique handwritings for everyone, and there are only a limited amount of ways to type letters based on the number of styles a program has. Typography sets the modd the person is typing or trying to speak to their reader in. It sets the way they want the word to be interpreted even before they are fully read and understood. It is a first impression that says what you are trying to accomplish. Typography will never go away as long as there are words to communicare through writing, and the internet and computers have given it a whole new meaning. Companies use different texts because they want to make a certain impression on the people seeing the logo everyday. Their typography is something that they spend mass amounts of money on, and while it seems like an easy decision it is a very important one that can be anything but easy.